It is playing very vital role before creating Facebook Ad campaign for your pages. If you not set into the proper way then it will not reached to the maximum people. So impression will generated but the main things is that the engagement of the people. If the page likes not generated at the proper way then the followers not gain & the result will be that your post viewer will not achieve a bigger amount.
So, create your audience very carefully before going Ad campaigning as per your requirement, as per your needs for your product or articles or blogs & videos.
So let me show you that how to set a proper audience for your ad campaign.
First logged in your Facebook account – go to the triangle symbol just top right corner of the page & click on it – choose a option of ‘Manage Ads‘.
After click on it, ad manager window will be opened. There are many way to set your audience before Ad creation. You may go to the ad manager page & click on the ‘three horizontal lines‘ that situated top left corner of the page. A list of option windows will opened where you may select the ‘Audience‘ option.
After click on it, a new page will opened. So, click on ‘create audience‘ option.
A drop down option will be opened, where you select the ‘create a lookalike audience‘ from the drop down menu. After that set your source page, location, size of audience etc.
You have a another option to set your audience from your ‘Ad manager‘ page. Click on the ‘three horizontal line‘ & select the ‘Audience insights‘ option.
After that choose an audience to start ‘Everyone on Facebook‘.
After that click on ‘create new‘ option- here you have a lot of option to set in the proper way to set your audience. First select your location where you want to promote your ads. Here you may select a any particular city or any country or state. You may set more then one country to reach maximum people. After that select a age criteria & gender selection of your audience as per your ad requirements. Choose more then one interest of your audience as per your promotion needs.
After that set a connection page setup where you have a two option that ‘people connected to’ your page & the second option is ‘people not connected to’. We recommended that select the second option that exclude all the people who have already followers of your page. In ‘advance’ option select ‘language’ option, relationship option for better reach for your audience as per your needs that means you may select what kind of people are watched of your ads.
You may select your audience by selecting more advanced option like ‘education‘ , ‘job title‘, ‘market segment‘, ‘parents‘, ‘politics‘, ‘life events‘, such as option that Facebook provided to us for your better results.
At last ‘save‘ the page of your audience setup by given a name for future campaign.
After set your audience, add money to your ‘Ad manager’ account as follows,
Go to your ‘Ad manager‘ page & click on ‘three horizontal line‘ from the top left corner, a lots of options will be listed to your end. Select the ‘billing‘ option & click on it.
After that select the ‘payment setting‘ option under the ‘billing‘ section.
Then click on ‘Add Money‘ option. A new window will be opened where you will select a payment method option from the different types of payment gateway option like Debit / Credit card option, Net banking, Paytm wallet, Facebook Ad Coupon.